Can you make money from Instagram
In fact, helping creators make a living on the the platform is a top priority for Instagram, especially as competition heats up from Tiktok, Snapchat, and YouTube.
"Our goal is to be the best platform for creators like you to make a living," said Mera CEO Mark Zuckerberg at the company's first ever Creator week in June 2021.
In 2021, Instagram was the second most downloaded app in the world. It's the 7th most-visited website globally, the 4th most-usee social media platform, and has 1.22 billion users every month. All of which is to say: that's a massive potential audience. With an enormous and diverse pool of people who could potentially be exposed to your content, there are plenty of opportunities to earn money.
How much money can you make on Instagram?
Numbers are tricky, because creators and brands are notoriously private about how much money they're making. On top of that , calculating income from Instagram is complicated -- if you sing a song on a Reel, the sound goes viral and you get a record deal from that internet fame, then tens of thousands of people buy tickets to your concert, does that count as making money on Instagram? What if you post food videos, then provide a link to your recipe blog, and host ads on your blog that make you money?
It sound bizzare, but that's the way most successful creators journeys go. How much money you can make on Instagram depends on your strategy, hustle, and a dash of dumb luck.
Here's how much some creators and celebs have reportedly cashed in:
$901 : The average amount of money an Instagram influencer with 1,000 to 10,000 followers can make per post, according to Business Insider .
$100 to $1500 : How much a creator can be paid for a swipe-up advertisement on their Instagram stories according to Brian Hanly, CEO of Bullish Studio ( a talent agency for infulencers).
$983,100 : The amount Kylie Jenner reportedly makes per ad or sponsored content post.
$1,604,000 : The amount Cristiano Ronaldo reportedly makes per post.
In 2021, Hype Auditor surveyed almost 2 thousand influencer ( most based in the U.S.) about how much money they make .
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